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UID:20250813T061615EDT-7531dv9TkZ@132.216.98.100
DTSTAMP:20250813T101615Z
DESCRIPTION:Haitao (Tony) Cui\n\nProfessor of Marketing\, Carlson School of
  Management\n	University of Minnesota\n\n“Talking without Speaking: Paid Tr
 olls on Social Media and Court Decision”\n\nDate: Wednesday\, April 16\, 2
 025\n	Time: 10:30 am-12:00 pm EST\n	Location: Armstrong building\, room 375
 \n\nAll are cordially invited to attend.\n\n\nAbstract:\n\nWith the massiv
 e growth of social media and other informational platforms that businesses
  and individuals may use to share their opinions\, a society’s perspective
 s of certain contentious issues may be influenced significantly. At the sa
 me time\, it has been noted that various parties have used paid trolls (i.
 e.\, fake comments made by bot accounts) to sway public opinions concernin
 g some hotly debated issues or legal proceedings. This article aims to inv
 estigate how public opinions and paid trolls may affect the outcome of leg
 al disputes between opposing parties. Our research indicates that firms in
 volved in lawsuits with social media engagement may purchase paid trolls t
 o influence public opinions\, and they do so more significantly when the t
 ruth does not match the prior expectation of the public. We also discover 
 that social media users’ sophistication may be a pitfall for the involved 
 parties\, including the competing firms and the judge who is adjudicating 
 the case. Additionally\, the court may be either constrained or aided to i
 dentify the truth by having a tendency to render decisions that align with
  prevailing public opinions\, depending on the stake of the lawsuit.\n
DTSTART:20250416T143000Z
DTEND:20250416T160000Z
LOCATION:Room 375\, Donald E. Armstrong Building\, CA\, QC\, Montreal\, H3A
  3L1\, 3420 rue McTavish
SUMMARY:�鶹ɫ��Ƭ Institute of Marketing (MIM) Seminar: Haitao (Tony) Cui
URL:/desautels/channels/event/mcgill-institute-marketi
 ng-mim-seminar-haitao-tony-cui-364687
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