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UID:20250719T061913EDT-0269e8BP21@132.216.98.100
DTSTAMP:20250719T101913Z
DESCRIPTION:Lukas Maier\n\nAssistant Professor of Marketing\n	WU Vienna\n\nT
 o encourage pro-environmental behavior make it fun\n\nDate: Friday\, April
  4\, 2025\n	Time: 10:30 am-12:00 pm EST\n	Location: Bronfman building\, room
  045\n\nAll are cordially invited to attend.\n\n\nAbstract:\n\nClimate cha
 nge is a severe challenge for our society. Although individuals could help
  by engaging in pro-environmental actions (e.g.\, choosing a plant-based m
 eal)\, motivating them to follow through has proven difficult. We ask whet
 her a serious problem like climate change can be tackled by a less serious
  intervention: Play. Specifically\, we conjecture that embedding pro-envir
 onmental decisions into a playful task (i.e.\, a challenge to break record
 s or win with your team) may increase individuals’ likelihood to adopt the
  focal behavior. Put differently\, while pro-environmental actions—and the
  preceding decision-making processes—are typically associated with little 
 fun\, adding elements of play may lift immediate intrinsic benefits for th
 e self. Two large-scale field experiments (n = 306\,493)\, a longitudinal 
 field study (n = 4\,184)\, and three behavioral experiments (n = 2\,970) s
 upport our theorizing. The evidence further suggests that the intervention
 s might produce long-lasting behavior change if implemented over a longer 
 period.\n
DTSTART:20250404T143000Z
DTEND:20250404T160000Z
LOCATION:Room 045\, Bronfman Building\, CA\, QC\, Montreal\, H3A 1G5\, 1001
  rue Sherbrooke Ouest
SUMMARY:Â鶹ɫÇéƬ Institute of Marketing (MIM) Seminar: Lukas Maier
URL:/desautels/channels/event/mcgill-institute-marketi
 ng-mim-seminar-lukas-maier-364411
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