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UID:20250718T183951EDT-6269vp3Vxj@132.216.98.100
DTSTAMP:20250718T223951Z
DESCRIPTION:Kristopher Keller\n\nAssistant Professor of Marketing\, Kenan-F
 lagler\, Business School\n	University of North Carolina\n\nRETIRING THE STO
 RE FLYER: EFFECTS OF CEASING PRINT STORE FLYERS ON HOUSEHOLD GROCERY SHOPP
 ING BEHAVIOR\n\nDate: Tuesday\, April 1\, 2025\n	Time: 10:30 am-12:00 pm ES
 T\n	Location: Armstrong building\, room 265\n\nAll are cordially invited to
  attend.\n\n\nAbstract:\n\nPrint store flyers\, featuring a retailer’s ass
 ortment and promotions\, are still widely used. Yet increasing digital eng
 agement and sustainability targets have many retailers rethinking whether 
 they should actively distribute these flyers door-to-door. At the same tim
 e\, retailers are worried about ceasing the distribution of a key marketin
 g tool and whether digital alternatives are equally effective. This study 
 analyzes grocery retailer Lidl’s decision to retire its print flyer in one
  province of the Netherlands using household scanner data and a purpose-de
 signed survey on the adoption of digital alternatives. The results of a sy
 nthetic difference-in-differences analysis reveal that\, although the same
  information is available digitally\, households engage in fewer shopping 
 trips and spend less after they stop receiving the print flyer (compared w
 ith households in other provinces). No specific retailer benefits from the
  change\; households essentially reallocated purchases to a primary retail
 er they already visited regularly. Notably\, if households primarily shop 
 at Lidl\, they do not change their shopping behavior. Promoting digital al
 ternatives cannot offset the negative effect\, because even if households 
 adopt a digital alternative\, they turn away. Overall\, retiring the print
  flyer may backfire and promoting digital alternatives does not seem effec
 tive for households that did not adopt them before.\n
DTSTART:20250401T143000Z
DTEND:20250401T160000Z
LOCATION:Room 265\, Donald E. Armstrong Building\, CA\, QC\, Montreal\, H3A
  3L1\, 3420 rue McTavish
SUMMARY:Â鶹ɫÇéƬ Institute of Marketing (MIM) Seminar: Kristopher Keller
URL:/desautels/channels/event/mcgill-institute-marketi
 ng-mim-seminar-kristopher-keller-364335
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